X-Men Collector’s Edition Packages Debut As 7th Feature Film Arrives in Theaters
STAMFORD, CT – April 21, 2014 — DeMet’s Candy Company, makers of FLIPZ® chocolate covered pretzels, has partnered with 20th Century Fox on a campaign tied to the upcoming release of X-Men: Days of Future Past. The brand will introduce Collector’s Edition versions of fan favorite FLIPZ products just in time for the film’s theatrical release on May 23rd 2014.
Each resealable package will feature imagery from the movie and popular X-Men characters. For a limited time, these popular, everyday FLIPZ flavors have been transformed into Mutant Milk Chocolate, Wolverine White Fudge, Mystique Chocolate Mint and Magneto Dark Chocolate.
“We are very excited that the Collector’s Edition will begin appearing this month wherever 4-5 oz. FLIPZ packages are sold,” said Jim Gerbo, EVP of DeMet’s Candy, “and fans should also be on the lookout for special X-Men: Days of Future Past themed quarter-pallet and floor displays of FLIPZ® in select retailers.”
Additionally, consumers can enter for a chance to win an X-MEN X-TREME ADVENTURE TRIP to Iceland where they could try to summon the magnetic Northern Lights, blast through spouting hot geysers, turn their surroundings to ice, and use colossal strength to drive a 4×4 across a glacier. Weekly winners will receive prize packs complete with X-Men and FLIPZ products. This sweepstakes will begin shortly at www.DeMetsFLIPZ.com/XMEN.
FLIPZ 4-5oz X-Men Collector’s Edition Packaging is available now through the end of summer 2014 for a suggest retail price of $2.29.
About DeMet’s Candy Company:
DeMet’s Candy Company makes some of America’s most beloved chocolate indulgences including timeless classics like TURTLES® brand caramel nut clusters , irresistible anytime snacks like FLIPZ® candy- coated pretzels and indulgent TREASURES® filled chocolate. Taking great pride in honoring the traditions George DeMet intended when his family opened his first candy store back in the early 1920’s, it’s the DeMet way to use only the very best ingredients. From baking pretzels fresh in house daily, to taking the time to make homemade caramel and sourcing world class chocolates and premium nuts, all of DeMet’s confections will delight you. Demetscandy.com
About X-Men: Days of Future Past:
X-MEN: DAYS OF FUTURE PAST returns the helm to its original visionary director, Bryan Singer, and combines the casts of the original trilogy and 2011’s X-MEN: FIRST CLASS, with a brilliant, provocative story. Hugh Jackman’s Wolverine is sent to the past to save the future and battle the X-Men’s greatest threat. In addition to Hugh, the film assembles an extraordinary cast, including Jennifer Lawrence, Patrick Stewart, Ian McKellen, Halle Berry, Michael Fassbender, James McAvoy, Ellen Page – among many others – and heroes and villains who are new to the franchise.